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HANG TEN SURF APPAREL
With a cohesive series of graphic elements, t-shirt designs and textile patterns grounded in a vibrant color palette, the Spring 2022 line of Hang Ten Surf Apparel for Kids & Teens was awarded distribution with major retailers including Nordstroms, JCPenney, Costco and more. Fall 2022 line has continued trajectory with repeat store placements and nationwide distribution.
My role. Creative direction. Lead graphic artist and textile designer. Brand development. Pantone selection.
scope.
As a new licensee, our team was presented with the opportunity to breathe new life into a long established brand. Born in 1960, Hang Ten prides itself as one of the first emerging surf brands in the United States.
Through the use of
solution.
Through the exploration of a vibrant color palette, new imagery and a combination of retro revisited and modern graphic design elements, our team designed a new and fresh line of clothes for kids and teens. Spring 2022 line was manufactured and purchased for distribution with JCPenney and other top wholesalers nationwide.
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