BOARDSHORTS DESIGN
scope.
Much like a professional sports team, a pro surfer possesses a unique persona with which fans themselves can identify. Some pros even rise to the level of icon within the sport. Designing rider specific boardshorts presented a unique opportunity to explore the surfing style, personal aesthetic and personality of 3 different riders from the Billabong Pro Surf Team. Storyboards associated with each of the pros helped build an image base to work from.

solution.
After collecting imagery associated with each Billabong pro, by utilizing varied color palettes and pattern styles, a unique aesthetic was designed in order to both match the personality and surfing style of the rider. The diverse array of designs provide buyers with an opportunity to rock a pair of trunks that pay homage to one of their favorite pros.





